Developing a niche is a very important aspect of any candle company’s need to flourish and prosper whether it is Voluspa, Archipelago, Aquiesse or Trapp candles. It is a method of standing out from the crowd and appealing to a specific segment of customers. Each of these very successful companies approaches branding and niche development in a different
For Trapp candles, the most important focus of their business motto is “it is about the fragrance.” Trapp fragrances are not subtle, they completely envelope a room in a matter in a matter of minutes and Trapp takes pride in saying “A bottle of perfume in every candle.”
Trapp takes pride in saying “A bottle of perfume in every candle”
Trapp has a very loyal following of customers that appreciate the fragrance qualities of the candles, votives and diffusers that they make. Trapp’s customers become loyal to certain fragrances and tend to brand themselves with one particular scent. Among the top Trapp fragrances are Orange Vanilla, Bob’s Flower Shoppe, Fresh Cut Tuberose, and Mediterranean Fig.
Scent is a very subjective quality and it evokes a different feeling or a different time or place in each one of us. The fragrances of Trapp candles will transform you to your special place, just find yourself in one of these categories and choose the scent that most awakens your senses.
Woodsy: Burmese Wood, Exotic Musk, Teak & Oud Wood, and Amber & Bergamot
Homey: Orange Vanilla, Bobs Flower Shoppe, and Sexy Cinnamon
Flowery: Honeysuckle, Lavender de Provence, and Pure Peony
Fruity: Mandarin and Goji, Pink Grapefruit, Pear, and Macintosh
Fresh: Water, Lotus Lychee and Pure Linen